Lead with your Op /Ed section
The opinion section if your newspaper of magazine is the place to perform many of the roles readers expect of a publication. The presentation linked here will show what these roles are and what publications need to do to become the leading voice of the student body.
The presentation develops in some detail a strategy for writing a staff editorial that will engage readers and win them over to your point of view.
You can download the presentation here: Lead with Opinion.
A handout explaining the editorial lead and a template for an effective editorial here. Writing staff editorials